Levi’s - the Real Deal
Levi Strauss & Co’s 150th anniversary installation celebrated a commitment to old-fashioned quality paired with innovation. A series of pavilions filled the public lobby of the company’s headquarters. The story captured the company’s casual chic brand, as well as showing its historic collection. While the story was rooted in its corporate traditions, it also explored the company’s commitment to social causes, as well as its most recent products.
PROJECT DETAILS
Client: Levi Strauss and Co., San Francisco, CA
Size: 3,000 sq. ft.
Design: exhibit, graphics
