Archive for the ‘Portfolio’ Category

People & Pets Connect

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August 18, 2012 · by Storyline Studio · Corporate and Retail Environments, Portfolio, Uncategorized
Wallis Annenberg PetSpace

Playa Vista, California

Click here to learn more from our new website featuring PetSpace

It has been a long-time dream of philanthropist Wallis Annenberg to create a center dedicated to exploring and celebrating the animal-human bond. Now it is a reality. Wallis Annenberg PetSpace opened in June in the new community of Playa Vista near Venice Beach, Los Angeles.

The contemporary, light-filled building is a fully operational animal adoption center and much more. It is a pet-based community destination. It is a place that models best practice in the care of companion animals as well as a somewhere to simply drop in and enjoy being around companion animals.

Storyline designed the entire guest experience. There is literally nothing like it in the world. The project drew on Storyline’s many years of storytelling development. We were responsible for creative development, branding, public space planning, interior design, exhibition design, environmental graphics and signage.

PetSpace works on a variety of levels. It is an eye-popping experience for children as they explore a human hamster wheel, take a turn down a “habitrail” slide and stand close to immense moving sculptures of a dog, cat and hamster.

There is a transparency between front-of-house and animal care areas. Guests not only see into spaces such as the animal surgery or grooming and rehab rooms, they can also talk to the animal care experts at work.

Working with digital developer, Belle and Wissell, the design team harnessed the latest technology to create PetSpace for mobile phones. This allows anyone to join the PetSpace community and discover a range of resources on animal care.

On the adoption floor, we discover PetStop. This is where adoptable animals await their new homes. They are found in individual suites. Each suite is designed to be comfortable, functional and stress-free. PetStop is also a very social space where people and animals mingle.

In each adoption suite, prospective adopters can find out about the animal using a large interactive screen called PetBook. Here they can explore the responsibilities of pet ownership. The goal is to find the ideal match for both human and animal.

Many companies collaborated with us to make Annenberg PetSpace a reality:

Matt Construction: General Contractor

Swatt Miers Architects: Architect of Record

Cinnabar: Exhibit Fabrication

CREO Industrial Arts: Scratching Post, Retail & Signage Fabrication

BBI Engineering: Audio Visual Integration

Belle & Wissel: Software Design

Dawson 3D: Giant Animal Modeling

Karen Lewis: Illustration

Site Photography: Elon Schoenholz Photography



Washington: My Home

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August 17, 2012 · by Storyline Studio · History, Museum Exhibition Design, Portfolio, Uncategorized

Washington: My Home Exhibit

Washington State History Museum, Tacoma Washingtion

It’s about arriving and belonging, and it’s a story to which we can all relate.

This fall Washington State History Museum in Tacoma opened the second phase of renewal in their permanent history hall. As with Phase One, Storyline Studio led the design.

The central theme is the search for “home” in a new place. Indeed, this is reflected in the exhibition’s title: Washington, My Home.

Working with the Museum team, Storyline imagined an exhibition that would not follow the traditional approach of a chronology of immigration, but instead explore four themes central to the immigrant experience:

  • Seeking Change – the catalyst propelling people to move.
  • The Journey – the profound impact of the journey to a new home.
  • Belonging – fitting in, making a home.
  • Washington Changed Me – the ways in which people adapt and change and also how they change the place in which they live.

Given the nature of the subject we felt it was vital that the voices of immigrants – both past and present – find a home in this presentation. We also wanted visitors to be able to add their voice to the experience.

Destination Washington is the introductory experience. Fifteen pairs of shoes and one set of footprints represent the stories of sixteen people. As each are illuminated, visitors can listen to the voices of those people as they tell their arrival story.

The Arrival Windows surround the exhibition space on three sides. The illuminated panes of this vast window wall carry the images of people who have journeyed to make Washington their home.

In front of the windows runs an interpretive shelf exploring the story of  immigration in Washington. It is punctuated by illuminated display cases holding personal objects and by Story Slates on which are chalked remarkable arrival stories.

Story Chests: two carts sit as islands in the center of the hall. They are stacked with suitcases. As visitors explore the suitcase stacks they will find some surprises. Many of the cases hold intimate immigrant stories told through objects and simple physical or digital inter-actives.

In Washington Changed Me several devices provide opportunities for visitors to express themselves. Visitors can mark where their family originated on a world map. On a simple analog counter visitors can record the reason their family made Washington their home. Using a touchscreen (that simulates the keys of typewriter) visitors post a digital postcard in response to a thought-provoking immigration question.

Thanks to our production partners:

Creo Industrial Arts: Exhibit Fabrication

Richard Lewis Media Group: Computer & Video Design and Production

An American Icon

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June 4, 2012 · by Storyline Studio · Corporate and Retail Environments, Portfolio
Seattle Space Needle • Elevate, Phase II

Seattle Washington

Seattle’s Space Needle is an American icon. But how many people know the dramatic story of its creation?

In March 2016 – more than 50 years after the Needle opened – the Space Needle revealed the story of the Needle’s birth and building.

History of the Space Needle Exhibition


History Connects Us All

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June 3, 2012 · by Storyline Studio · History, Museum Exhibition Design, Portfolio, Uncategorized
Washington State History Museum: Gallery Reinstallation, Phase One
Tacoma, Washington


How best to begin to rejuvenate an existing history hall?

In the summer of 2014, Storyline took on the challenge of creating the first in a series of new exhibitions for the history hall. The brief was to show how epic natural forces have shaped the landscape of Washington today, and to introduce visitors to the first traces of humans in the region.

Our first move was to suggest the creation of an “advanced organizer” – an experience that prepares the visitor for the entire experience of the hall. We achieved that through a simple, but striking horizontal video wall presenting more that twenty iconic stories using a dramatic composition of voices, images and quotes.


We felt it important – in this first step of renewal – to introduce a fresh visual aesthetic and a new interpretive approach that is both engaging and relevant to contemporary audiences. The result is a bright, modern room with many opportunities to explore, touch and interact.



The Car Trip of the Catastrophes is an articulated shelf running along two sides of the space. On it, visitors can follow a route around Washington encountering astounding landscapes shaped by cataclysmic forces [volcanoes, ice sheets, floods]. The trip is punctuated by delightful sketches and objects that whimsically interpret the geological themes.



The centrepiece of the exhibition is a display showcasing the Wenatchee Clovis find – an archaeological treasure dating back 12,000 years. Visitors can explore the exquisite stone point horde through a series of simple interactive devices.




Our primary goal was to ensure that subjects that are sometimes difficult to understand, are made accessible – so that everyone – no matter age or capacity – have an opportunity to participate in the experience.




In late 2015 the new exhibition opened to positive reviews. Now … we are about to begin on work for Phase Two.

Thanks to our production partners:

Group Delphi: Exhibit Fabrication

NGX Interactive: Computer & Video Design and Production

Karen Lewis: Illustration

Tyler Roemer: Photography

Search for the NW Passage

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June 2, 2012 · by Storyline Studio · Culture, History, Museum Exhibition Design, Portfolio, Science
Arctic Ambitions: Captain James Cook and the Northwest Passage

Anchorage Museum • Anchorage Alaska


Arctic Ambitions: Captain James Cook and the Northwest Passage.  A traveling exhibition designed for the Anchorage Museum and the Washington State History Museum in Tacoma Washington, focuses on Cook’s third voyage – searching for a highly desirable maritime trade route through the Arctic.  The exhibit looks to reveal Cook’s endeavors in a new light, so visitors can better understand today’s and tomorrow’s New North.


An Ancient Journey Continues

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June 1, 2012 · by Storyline Studio · Culture, History, Museum Exhibition Design, Portfolio, Project Master Planning
The Suquamish Museum

The Suquamish Tribe • Suquamish, WA


Beauty as Culture

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January 1, 2011 · by Storyline Studio · Culture, Museum Exhibition Design, Portfolio
Beauty Culture Digital Salon

Annenberg Space for Photography • Los Angeles, CA

Beauty Culture Digital Salon


An Urban Renewal

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George Dean Johnson Jr. School of Business and Economics

University of South Carolina Upstate • Spartanburg, SC


We Came with Dreams

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April 25, 2010 · by Storyline Studio · History, Museum Exhibition Design, Portfolio, Project Master Planning
Jefferson County Museum

Jefferson County Historical Society • Port Townsend, WA • 4,000 sq. ft.


Fighting for the Vote

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February 28, 2009 · by Storyline Studio · Brand Identity, History, Museum Exhibition Design, Portfolio, Traveling Exhibitions
Women’s Votes, Women’s Voices

Washington State Historical Society • Traveling Exhibition • 3,000 sq. ft.


Pride and Endurance

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December 15, 2008 · by Storyline Studio · History, Portfolio, Project Master Planning
Montana Cowboy Hall of Fame and Western Heritage Center

Wolf Point, MT


Experiencing Outer Worlds

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Outerspace Experience

Client confidential


The Transforming Railroad

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April 12, 2008 · by Storyline Studio · Brand Identity, History, Museum Exhibition Design, Portfolio, Traveling Exhibitions
The West the Railroads Made

Washington State Historical Society/St. Louis Mercantile Library • Traveling Exhibition • 3,000 sq. ft.


A Common Thread

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Chapman Cultural Center

The Arts Partnership of Greater Spartanburg • Spartanburg, SC • 7,500 sq. ft.


Hub City Heritage

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Chapman Cultural Center: History Museum

The Spartanburg Regional History Museum • Spartanburg, SC • 3,000 sq. ft.


The Science of Spartanburg

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Chapman Cultural Center: Science Museum

The Spartanburg Science Center • Spartanburg, SC • 3,00 sq. ft.


Upstate Art Works

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Chapman Cultural Center: Art Museum

The Spartanburg Art Museum • Spartanburg, SC • 3,000 sq. ft.


History at the Borderlands

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El Paso Museum of History

City of El Paso • El Paso, TX • 7,000 sq. ft.


Solutions in Lighting

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Hubbell Lighting Solutions Center

Hubbell Lighting • Greenville, SC • 4,500 sq. ft.


Remembering Flight 93

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March 29, 2005 · by Storyline Studio · Museum Exhibition Design, Portfolio, Project Master Planning
Flight 93 Memorial

National Design Competition Proposal


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